Mar 16 2009
You Don’t Know Your Customers Well Enough, and You Never Will.
No matter who you are and what business you’re in, you don’t know your customers well enough. I can’t overemphasize this. You don’t know your customers well enough. What makes matters worse is, your customers are always changing, so you never will.
That’s not necessarily a bad thing, though. Understanding this concept and integrating it into the heart of your bussiness operations always yields powerful results that can increase sales, eliminate waste, and connect you with your customers, suppliers, and employees in ways you’ve never imagined.
Continue reading “You Don’t Know Your Customers Well Enough, and You Never Will.”
Most entrepreneurs worth their salt have something interesting to say about why their company matters. In the private sector, they can tell you that their product is cheaper, more efficient, and better designed. In the public sector, they can tell you why their service is eco-friendly and provides opportunities for the underprivileged. These entrepreneurs are certainly right. But they’re also boring. You, however, don’t have to be.
