The Upwardly Mobile

Examples of firms retreating further into their niche seem to increase with every day of the recession. Most companies will realize too late, however, that they’ve lost the opportunity to expand their scope and increase their revenues by being there for their customers in their time of need. The reality is that being too precise or too general eliminates your opportunity to grow and forces your firm to depend heavily on only its existing clients, many of whom may be looking for ways to cut costs that might include severing relationships with companies like yours.  In today’s market, companies don’t need an engineering company any more than they need a consulting firm. What they really need is a  company that can offer real value by solving a core business problem, aligning that solution with the firm’s goals, and implementing it in a way that ensures its acceptance by the company’s existing culture.

Six months ago, holistic solutions were buzz words that sounded nice but didn’t mean much.  Today, that’s no longer the case. Pressures to keep costs down are matched by public demand for increased corporate responsibility and sustainability. Firms are finding that their customers want specialized, customized products and services delivered now, and that they want them, indeed need them, at a fraction of the price. No amount of pure engineering, software packages, or consulting can fix these problems simultaneously.