Mar 16 2009
You Don’t Know Your Customers Well Enough, and You Never Will.
No matter who you are and what business you’re in, you don’t know your customers well enough. I can’t overemphasize this. You don’t know your customers well enough. What makes matters worse is, your customers are always changing, so you never will.
That’s not necessarily a bad thing, though. Understanding this concept and integrating it into the heart of your bussiness operations always yields powerful results that can increase sales, eliminate waste, and connect you with your customers, suppliers, and employees in ways you’ve never imagined.
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